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XOJET Launches New Ad Campaign, Power To The Passenger, Building Upon Take Command Service Promise

XOJET Team with Walrus NYC, Erik Kiel, and More

Today, we proudly launch our newest advertising campaign titled ‘Power To The Passenger’, the second installment to our brand campaign and service promise, Take Command. Like Take Command, ‘Power To The Passenger’ reminds our flyers that our focus is on people, by offering the industry’s leading on-demand private jet solution and modern alternative to fractional ownership. We didn’t become the third largest brand or America’s most liked private jet brand by simply operating planes – instead, we are pioneering a new kind of jet service—one that’s personal, flexible and on-demand.

Creative Development

Together with our creative agency, Walrus NYC, we have brought to life a campaign that brings common sense and uncommon levels of personal service to private jet travel – by giving passengers the power to choose how and when they fly. With the Fall campaign, we take a fresh approach to talking about private aviation, by allowing viewers to experience it from the flyer’s point of view.

XOJET Challenger 300Meet Erik Kiel, Our Photographer

We selected the artistic and visionary talents of world-renowned photographer Erik Kiel to refresh our suite of creative assets. Erik Kiel, who’s previously worked with Jaguar and Jeep, truly understands the essence of machinery by effortlessly capturing the beauty and passion of the design without losing the power behind it. Each photo in our campaign boosts a high amount of natural light by exposing the most saturated parts of the subject and background. To finish it off, each photo features a luxury gloss, resembling liquid, to ensure the viewer can truly appreciate every detail. Selecting Erik to bring our campaign to life was a simple decision.reid.morth-00011

Location, location, location

Our campaign shoot took place just outside of Big Sky, Montana, in a charming, fly fishing town called Ennis. With a population of just over 800, this quaint location elegantly captures the great American outdoors making it the perfect backdrop for our latest campaign, from the grand mountains to serene skies and wide open fields. A special shout out goes to Ennis Big-Sky Airport (KEKS) and our friends at Choice Aviation, including Mike, Joel and Troy, for taking great care of our team during our week long shoot.

reid.morth-00103Did you know?

If you look closely within our campaign shoot, you’ll spot our Assistant Chief Pilot, Captain Skye Ropke, posing confidently in front of our world-class and flagship Challenger 300. Having joined XOJET in 2006, Skye has provided the industry-leading XOJET experience for nearly 10 years.

That’s A Wrap

We are thrilled to unveil and launch our newest creative with our fans and followers. Follow the link to catch a front-row seat to our newest campaign videos at and experience our new images across the XOJET website.

XOJET_TakeCommand-Slideshow 20158XOJET_TakeCommand-Slideshow 20157