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XOJET Commercial Makes its Debut

August 27, 2012  |  XOJET

Tennis balls aren’t the only thing flying during the U.S. Open! The brand-new, never-before-seen XOJET commercial soared into living rooms nationwide on Monday, August 27, on the Tennis Channel, in 15-second and 30-second versions.

Starring actual XOJET pilots, the commercials give viewers an inside look at the preparation that goes into every XOJET flight, which is customized to fit each customer’s specific needs.

The commercials were shot in Oakland in Landmark Aviation’s Hangar 5, former Bay Area home base of Amelia Earhart, where she made headlines as one of the most influential individuals in aviation. In homage to Earhart’s groundbreaking efforts, the commercials feature a female XOJET pilot (XOJET has one of the highest ratios of women pilots in private aviation).

Helmed by L.A. director/artist Jeff Iorillo, the spots were shot by director of photography Cliff Traiman. They will appear frequently during the U.S. Open and will also be shown between sets at the Jazz Aspen Snowmass Labor Day music festival.


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